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.Projects

Shrinking People Sofa - Avignon'17

Brand Activation - France

Name Shrinking People Sofa - Avignon'17
  • Project Brand Activation
  • Client Avignon Town Hall
  • Country France

This Giant Sofa appears has a guerrilla marketing strategy for brand activation.

The idea is to evoke the nostalgic feeling of sitting without touching the ground like a child.

Whoever sits on it seems to shrink because of the contrast between the excessive size of the object compared to the normal size of the person, taking photos is mandatory and thereby we achieve the goal of spreading the brand in a differentiated way.

  • Shrinking People Sofa - Avignon'170
  • Shrinking People Sofa - Avignon'171
People seam to shrink when they sit down on this giant sofa
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