Cart Close
Cart is currently empty

Shipping costs will be calculated in the next step.

Please Login Go to cart

Shrinking People Sofa - Avignon'17

Brand Activation - France

Name Shrinking People Sofa - Avignon'17
  • Project Brand Activation
  • Client Avignon Town Hall
  • Country France

This Giant Sofa appears has a guerrilla marketing strategy for brand activation.

The idea is to evoke the nostalgic feeling of sitting without touching the ground like a child.

Whoever sits on it seems to shrink because of the contrast between the excessive size of the object compared to the normal size of the person, taking photos is mandatory and thereby we achieve the goal of spreading the brand in a differentiated way.

People seam to shrink when they sit down on this giant sofa
White Christmas - Bordeaux'21
.next project White Christmas - Bordeaux'21 Art Installation