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.Media / News

Remember Águeda's colorful umbrellas? Now they can color solidarity institutions

11 Feb 2022
Remember Águeda's colorful umbrellas? Now they can color solidarity institutions

Público, February 7, 2022

If you search for "Águeda" on Google, the first images that appear are of the city streets full of hanging umbrellas. The Umbrella Sky Project art installation by the local creative agency Impactplan, has become a hallmark of the city and has already been replicated all over the world. Now, the company wants to take the umbrellas (and not only) to charities with the project "Vamos Colorir Portugal". And they ask everyone for help: when you buy a product you will be contributing to color associations.

(...)

The objective is for the project to be continuous, as part of the company's social responsibility mission. Therefore, it is possible to register an institution at any time - it can be any type of association, such as hospitals, day care centers, nursing homes, associations supporting abandoned animals or linked to culture.

Read the full article here.

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