Nothing better than a summer sunset to attract attention to the Beira Baixa's river beaches and promote this brand!
CIMBB is investing in the brand activation to attract visitors to this region, this is the framework where the event "À Beira d'Água" begins. It took place on July 5th at Aldeia Ruiva River Beach in Proença-a-Nova and was attended by several public figures and bloggers, as well as digital influencers to help take this natural paradise still little known by tourists farther.
The venue was decorated with some instagrammable art installations to foster sharing of event-related content. The best regional products, the best DJ's and animators were chosen for this event, as well as comfort provided to space with rigorous furniture and decoration.
The natural surroundings and the people consolidated the event, which lasted throughout the night and the Beira Baixa name went further with the best possible promotion: passing the word.